Its Sports section, for example, has reporters producing top-notch original material ranging from scoopy news items and blogs to long-form analysis pieces.
Waringin has been quoted in his blog as saying he would rather share money earmarked for a conventional promotional campaign with people who needed it.
There are enthusiastic fans in the message on that blog, Utada will not be suffering from "idiopathic thrombocytopenic peliosis", which Utada's response is that it "never heard of hearing!"