All this is forcing a reassessment of people's relationship with the bacteria that live on and in them, which have long been regarded mainly as a potential source of infections.
All this seems consistent with concerns about the recovery and, in particular, a reassessment of what is known as the " reflation trade" , where investors buy assets most likely to benefit from an economic upswing.
The push for political correctness and inclusiveness in the last third of the 20th Century, particularly by homosexuals, feminists and visible minority groups, led to a reassessment of the popular usage of many words.