Journalists coin silly nicknames for twenty somethings like " twixters" and " kidults." It's true.

记者为20多岁的起的外号是“夹在中间者”和“成年”。是真的。

There are many reasons for the rise of the kidult, but it's certainly big business.

“大小”的兴起有很多原因，但肯定很有市场。

It is not young kids driving the demand but " kidults" (those aged 12 and above).

推动需求的不是幼儿，而是“大小”（12岁及上的）。

Researchers call the twenties an extended adolescence. Journalists coin silly nicknames for twentysomethings like " twixters" and " kidults" .

研究员说20多岁是青春的延长期。记者为20多岁的起的外号是“夹在中间的”和“成年”。

And as many defer having children until their late 20s or early 30s, kidults have more money to splurge on themselves.

而且由于许多推迟到20多岁或30岁出头才要，因此大小们有更多的钱可花在自己身上。

However, in recent times at least, adults are revisiting their childhood and buying toys for themselves — and they've been given the nickname 'kidults'.

然而，至少在最近，成年正在重温他们的童年，给自己买玩具——他们被称为“大小”。

However, in recent times at least, adults are revisiting their childhood and buying toys for themselves – and they've been given the nickname 'kidults'.

然而，至少在最近， 成年正在重温他们的童年并为自己购买玩具——他们被冠“kidults” 的绰号。

You've heard of " kidults" — grown-ups who can't quite seem to grow up — but China's latest buzzword is their polar opposite: preternaturally mature kids whose life skills, attitudes, and fearlessness are spooking their elders.

你听说过“玩童”——指仍然童心未泯的成年——但中国最新的流行语与之截然相反：异常成熟的，他们的生活技能、态度和无畏吓到了他们的长辈。

Kidults now account for over a quarter of sales and, in 2023, surpassed preschoolers for the first time as the biggest age cohort for toys overall.

现在大小占玩具销售额的四分之一上，并且在2023年首次超过龄前儿童，成为玩具消费者中规模最大的年龄组。